'New Normal' in digital marketing 2020 by Certified Digital Marketing Agency, Absolute Digital
Updated: Oct 20
Digital Marketing has been around since the 1990s, and with the rise of the internet and an increasing number of smart devices such as smartphones, tablets, and laptops, more people have access to the internet in 2020. As our thirst of the internet grows larger, naturally, companies will compete for the user's attention on the internet, as they did with traditional marketing.
The difference is, however, digital marketing allows said companies target their audience. They will have the ability to lower advertising costs and increase ROI when they leverage digital marketing tools such as Facebook Marketing, Google SEO, or Google Ads.
As digital marketing progresses with the internet, things start to take shape and form according to the demand of internet users. In 2020, we can see more active internet users than ever before partly due to the lower cost involved to get online, and also because of the global pandemic in which many are forced to stay home or are in quarantine.
Companies that adapted quickly using digital marketing have seen increased results in their marketing efforts such as more online engagement or even increased online sales for e-commerce platforms.
How will digital marketing evolve in the coming years and what you should know in order to succeed in digital marketing in 2020?
Digital Marketing in 2020
Digital Marketing has become the #1 form of communication between businesses and it's customers in 2020. In a recent study conducted, Millennials produce and respond to user-generated content examples and campaigns more than any other group;
84% reporting that user-generated content on company websites has at least some influence on what they buy.
Digital marketing is on the rise and with consumers having an expectation of immediacy, it could go a long way to cultivating conversations and creating a user-brand relationship for businesses with a strong digital presence. Companies can run real-time dialogues with their customers and are able to listen and connect in ways that feel relevant to their audience.
Digital marketing also allows companies to created personalised campaigns and ads to each user. Depending on their profile, browser history, or recent online activity, you will be able to target the right audience making your ads more relevant. As an end-user, this means that ads that you see will most likely be related to your interests or recent online activity too. Making those annoying TV commercials that try to promote something you'd never need a thing of the past!
And that is why digital marketing is so effective at targeting the right audience while keeping ROI healthy for marketers.
The Future of Digital Marketing
While we do not have all the answers, our best guess is that the 'New Normal' of digital marketing or the future, would be largely integrated and highly personalised.
Whilst more and more people spend longer time on different online platforms, these companies are gathering more data about you and forming a profile and analysing your pattern of behaviours. Marketers will use this information to predict your buying behaviour and try to show ads that are relevant to your current needs and wants accordingly, increasing their chances of selling the product or service.
With digital integration, these companies are able to use different platforms to show their ads to a single user based on your IP address. Meaning if you were to see a Google display ad and click on it, you'd noticed that the ad will follow your digital footprint everywhere for the next 30days, on different platforms. This is also known as remarketing.
Our advice is to adapt quickly to these changes and avoid being left behind innovation like Nokia. Instead, you should get ready your business to market yourselves online as soon as possible, by gathering data on your existing and potential customers. Form a strong digital presence so that you can easily be found online, then strategise a dominating digital marketing plan to effectively reach these target audience.
If you'd like to learn more about how to market your business online effectively, you can read these articles here or reach out to us at +65 8892 1290 or drop us an email here at email@example.com