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Read This Before You Start Digital Marketing by Top Digital Marketing Agency, Absolute Digital

Updated: Oct 20


by Absolute Digital

Are you a Small and Medium Enterprise (SME) business owner or a freelancer who is looking to increase your digital presence? You've probably heard of the benefits of digital marketing and want to see if it will indeed help improve sales. Written by professionals in the top digital marketing agency in Singapore, this is something you surely don't want to miss...



But, wait...



Before you embark on your digital marketing campaigns, we have compiled a list of things you should know to ensure that you're on the right track, and avoid common mistakes made by amateurs.



Here are 5 Things You Need To Know Before Starting Your Digital Marketing Campaign...



1. How to choose a reliable agency


Digital Marketing can be complicated, but it doesn't have to be if you found the right partner to strategise a customised digital marketing plan for your business. However, the tricky part is to find the right digital marketing agency to work with. To do that, simply follow our checklist of how to choose a reliable digital marketing agency.



2. Know Basic Digital Marketing Terms


With the complexity of digital marketing campaigns, agencies can simply smoke their way through you if you're not equipped with the right knowledge. Read up on basic terms such as conversion, impression, reach, and sales funnel so that you understand how it all works.



It is also important to note that your digital marketing partner should provide value-added services such as offering their experience and knowledge to strategise an effective digital marketing campaign and not to educate you on basic digital marketing terms.



3. Know Your Customers


Before you get started on how you want to market your products or services online, you first need to understand who will purchase your products/services. A good digital marketing campaign will have a compelling ad, a great digital marketing campaign understands who their targeting and speak to them on a personal level.



Unless you're a start-up, you should already have a pool of loyal customers. Ask them (if you don't already know) why did they choose your brand over your competitor's. Build on that and form a profile of these customers. Next, target your campaigns to similar customers to increase your chances of converting impressions to conversions.



4. Have A Clear Objective


There are several reasons why one would embark on a digital marketing campaign. For some, it could be leads generation, for others, it might be to promote a certain product or services. If you're an eCommerce brand, your main objective should be to increase online sales (conversions) and not simply to increase website traffic (impressions).



To get started with your digital marketing campaign, you should have a clear objective or goal that you'd like to hit. For example, to increase online sales by 30% or to have 100 new qualified leads per month. Once your goal is set, you can now make sense of the numbers that you get from your digital marketing report, and improve where your funnel is stuck.



5. Stay Consistent


Regardless of what all the other "experts" say, digital marketing is a long-term strategy to build your brand's digital presence. Google SEO especially, takes months to optimise, depending on how competitive your industry is and staying consistent on which keywords you'd want to rank on Google is extremely important to see results. For Google SEM, you have the flexibility to change strategies and keywords almost immediately. However, to reach your campaign objectives, you should work towards your goals instead of drastically changing keywords. Minor changes to improve performance is recommended.




Now that you've understood what you should do before getting started with your digital marketing campaign, we hope your digital marketing campaign is successful and effective. If you have any questions regarding how to improve your digital marketing campaigns, feel free to reach out to Absolute Digital at hello@absolutedigital.sg or call us at +65 8892 1290. Alternatively, you may read our other articles here for more insights on digital marketing.






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