SEO Agency Case Study: How Absolute Digital Helped Aesperon Construction Dominate Google Search Results
- Absolute Digital
- Oct 29, 2023
- 5 min read
Updated: May 10
Introduction: The Power of SEO in the Digital Era
In today’s hyper-connected world, where online search dictates the buying decisions of both consumers and businesses, having a powerful presence on Google is no longer optional—it's essential. For construction companies in Singapore, the stakes are even higher due to fierce competition, high-value projects, and the critical need for trust and visibility.
This case study explores how Absolute Digital, a top-rated Singapore SEO Agency and full-service Digital Marketing Agency Singapore, helped Aesperon Construction secure first-page visibility on Google Search, elevate brand authority, and significantly increase lead generation through expert search engine optimization strategies.
As a Google SEO Agency known for our data-driven results and industry experience, we take you behind the scenes of how we achieved digital transformation for Aesperon Construction.
About Aesperon Construction
Aesperon Construction is a reputable Singapore-based construction firm that specializes in a wide range of projects, including civil engineering, commercial development, and infrastructure maintenance. With a solid track record in the construction industry, Aesperon had earned trust offline—but their online presence wasn’t reflecting the same level of authority.
When they approached Absolute Digital, their website was underperforming, organic traffic was minimal, and keyword rankings were low. They understood that to compete in the digital age, especially in Singapore’s fast-paced real estate and infrastructure sectors, they needed to dominate Google’s first page.
This is where our journey began.
The Digital Challenge
Aesperon Construction faced several digital challenges:
Poor Keyword Rankings: Despite being an established player in the construction industry, their website ranked poorly for important keywords such as “construction company Singapore,” “civil engineering contractor,” and “infrastructure development Singapore.”
Low Organic Traffic: Due to subpar visibility on Google, they were not attracting enough high-intent traffic from potential clients seeking construction solutions.
Outdated Website Content: Their website had minimal on-page SEO, lacked keyword-focused content, and was not aligned with modern content marketing strategies.
Weak Technical SEO: Their website was not mobile-responsive, had slow loading times, and suffered from crawlability issues that prevented Google from properly indexing key pages.
Lack of Backlinks: Their backlink profile was minimal, which affected domain authority and trust signals from Google.
As a leading SEO Agency and Google SEO Agency in Singapore, Absolute Digital knew exactly what needed to be done.
Absolute Digital’s Tailored SEO Strategy
Step 1: In-Depth SEO Audit
The foundation of any successful SEO campaign begins with a comprehensive audit. Our SEO specialists at Absolute Digital conducted a full technical, on-page, and off-page SEO audit. This included:
Crawlability & Indexation Review
Core Web Vitals and Page Speed Analysis
Keyword Gap Analysis
Competitor Benchmarking
Backlink Quality Assessment
The audit revealed opportunities across multiple fronts: from optimizing internal linking structures to fixing metadata issues, restructuring pages for improved navigation, and identifying underutilized keywords.
Step 2: Strategic Keyword Research
As a professional Singapore SEO Agency, we understand the importance of keyword research not just for traffic—but for conversion.
We researched and shortlisted high-value keywords with high search intent in the construction industry such as:
“Construction company Singapore”
“Building contractors Singapore”
“Civil engineering firm”
“Commercial construction services”
“Infrastructure company Singapore”
We also included long-tail keywords to capture more qualified search traffic and location-specific keywords to target clients within Singapore.
Step 3: Website Content Overhaul
Our content team rewrote the entire website with SEO and user experience in mind. We focused on:
Optimizing all service pages with target keywords
Creating SEO-friendly titles and meta descriptions
Enhancing on-page copy to reflect authority and trust
Implementing structured data for rich results
Additionally, we launched an educational blog series targeting informational queries relevant to Aesperon's services. Blog topics included “How to choose a construction company in Singapore,” “What is civil engineering?”, and “Key trends in Singapore infrastructure projects.”
Step 4: Technical SEO Improvements
We deployed our in-house developers and SEO engineers to resolve technical barriers that impacted rankings:
Improved page load speed by optimizing images, minifying code, and leveraging caching
Ensured full mobile responsiveness across all devices
Fixed broken links and implemented a consistent URL structure
Created and submitted updated XML sitemaps to Google Search Console
Added schema markup to service pages for enhanced search visibility
Step 5: Authority Building through Link Acquisition
As any high-performing SEO Agency knows, backlinks remain a cornerstone of successful SEO.
We developed a robust link-building strategy for Aesperon that included:
Guest posts on construction and real estate industry blogs
Citations from local business directories
Outreach campaigns to niche construction directories
Press releases on completed projects and company milestones
Within 90 days, Aesperon saw a 230% increase in referring domains and a 178% improvement in domain authority.
Step 6: Local SEO and Google My Business Optimization
Since Aesperon serves the local Singapore market, we optimized their Google My Business (GMB) listing:
Updated their business profile with photos, service descriptions, and contact details
Added location-based keywords to the GMB profile
Encouraged satisfied clients to leave reviews
Posted weekly updates to increase visibility in local searches
Their presence on Google Maps and the Local Pack improved significantly, contributing to better local visibility and increased calls directly from search.
SEO Results & Impact
First Page Rankings
Within 6 months of implementation, Aesperon Construction’s website ranked on Google’s first page for more than 25 industry-relevant keywords. Most notably:
By targeting high-intent keywords and producing optimized content, organic traffic surged by over 300%. Their website now attracts thousands of monthly visitors who are actively seeking construction services in Singapore.
3X More Inquiries and Qualified Leads
With enhanced visibility, strategic CTAs, and improved landing page design, the number of contact form submissions and direct calls tripled.
Enhanced Brand Authority
With high-quality backlinks, educational content, and strong rankings, Aesperon Construction became a recognized authority in Singapore’s construction landscape—not just to Google’s algorithm, but to human users as well.
Stronger Local SEO Performance
Their GMB listing appeared in over 500% more local searches, leading to more walk-in inquiries and direct calls from clients within their target regions.
Why Partner with a Trusted Singapore SEO Agency?
What made this project a success was not just technical know-how but a deep understanding of the local digital landscape. Absolute Digital combines global SEO best practices with hyper-local strategies to deliver measurable business results for our clients.
Here’s why businesses choose Absolute Digital as their go-to Singapore Digital Marketing Agency and SEO Agency:
Proven Track Record with SMEs and Large Enterprises
In-House Content, Design, SEO, and Development Teams
Transparent Reporting and Monthly KPI Reviews
Custom SEO Packages Tailored to Your Industry
Dedicated Account Managers
Ongoing SEO Strategy for Long-Term Growth
SEO is not a one-time project—it’s a long-term investment. Our relationship with Aesperon didn’t end after the initial success. Instead, we implemented a continuous SEO plan that included:
Monthly content updates
Weekly blog publishing schedule
Quarterly technical audits
Ongoing backlink outreach
Competitor tracking and re-optimization
This approach ensures that Aesperon stays ahead of its competition in the ever-changing digital landscape.
SEO That Delivers Real Business Impact
The success story of Aesperon Construction is proof that with the right SEO Agency and Digital Marketing Agency in Singapore, any business—regardless of its industry—can dominate the digital space.
At Absolute Digital, we don’t just improve rankings—we drive results. Whether you’re a local business, eCommerce brand, or B2B enterprise, our Google SEO Agency experts are ready to help you unlock growth with a tailored SEO strategy.
Let Us Write Your Success Story
If you're ready to elevate your brand's visibility, attract more clients, and grow sustainably through SEO, connect with Absolute Digital today. Our team of experts is ready to put your business on the map—literally and digitally.
Stay ahead of the curve with Absolute Digital—Singapore’s trusted Digital Marketing Agency and SEO Agency.
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