Sustainability with Google SEO Digital Marketing
Gone are the days where traditional marketing is effective. Now, digital marketing is not only more cost-effective, measurable but also more sustainable.
The difference between digital and traditional marketing is the medium through which an audience encounters a marketing message. While digital marketing uses online platforms like Search Engines (Google SEO, SEM), Social Media Advertising (Facebook, YouTube, Instagram), traditional marketing uses the more conventional mediums such as newspapers, TV, and radio advertisements.
Other than the obvious fact that digital marketing is paperless compared to printing flyers, brochures, and name cards, many companies also realized how these online platforms turn a better ROI. With tools such as Google Analytics, advertisers can now measure the effectiveness of each campaign and focus more on the ones that are performing well. This is largely different from the traditional marketing methods such as TV advertisements where you cannot measure the conversions. The cherry on top is that digital marketing platforms also allow you to target based on your target audience. This means that your ad is only seen by your potential customers, and you are not wasting any ad budget on non-potential customers.
Sustainability in SEO Agency
Campaigns such as Google SEO allow the companies to optimize your website to increase visibility and the chances of potential customers finding your website on search engine results page (SERP) like Google. Instead of blasting an ad on the TV or Newspaper for a one-time exposure, you are now investing in building your digital presence. Of which will still be improved if you decide to stop a year or two later.
If you're trying to optimize your website for Google SEO, we'd recommend reading this article first to get started: 3 Ways To Improve Your Google SEO Campaign Right Now! For more on SEO agency topics or SEO-related articles, you can read our SEO blogs here.
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