The Cost Of Hiring A SEO Agency 2021
What is the real cost of hiring an SEO Agency in Singapore?
No doubt anybody could do their own digital marketing campaign if one were to learn from YouTube videos and take the time to get familiarised with the platforms. However, what value does a Digital Marketing Agency bring to your company, and could you justify the cost of hiring an SEO Agency?
We'll find out in this article.
Benefits of an SEO Agency:
Experience - like starting a new hobby, it takes a while for you to get the hang of it. Similar to riding a bike, when you first start out your digital marketing journey, you'll undoubtedly fall down a few times. The difference? You pay the price when you make a mistake on advertisements (quite literally). Why not skip this step by finding an SEO agency that is already familiar with the process, in turn saving your time and money.
Methodology - Google is constantly updating its search algorithm to improve the user experience on its platform. This means that to optimize your Google Ads or SEO campaign, you'd need to constantly monitor your performance and find ways to adapt to the new algorithm effectively. As a business owner, this should be delegated to an SEO agency that you trust.
Cost-Effectiveness - Of course, you could try your hand at your own digital marketing campaign if you're a start-up - and you should. Or if you're running an SME in Singapore, you can even hire a marketing executive to handle it for you. However, hiring a digital marketing agency with the resources of a full and capable team might sometimes be more cost-effective. Especially if you're running multiple campaigns.
The cost of hiring an SEO agency:
The cost of hiring a digital marketing agency in Singapore in 2021 ranges from about $500/month or more, depending on the campaigns that you are running. For example, if you're running a social media marketing campaign, you pay your SEO agency a percentage of your ad budget (typically about 20%) for them to manage, monitor, and optimize your campaign. This includes monthly reporting for you to understand your campaign performance and a starting point to improve from month to month.
However, SEO campaigns are more complicated. Unlike Google Ads or Facebook Ads, Google SEO campaign is the method to optimize your website listing on Google's SERP on page one, and if possible, rank 1, above your competitors.
The cost of SEO is dependant on the experience of the agency and the amount of work they actually do to optimize your listing. It could cost anywhere from $500/month to over $3,000/month for highly competitive keywords. For a full list of what an SEO agency does when optimizing your website listing on Google, you can read this article here: How to rank on Google Search in 2021
If you'd like to read more on SEO agency related knowledge or digital marketing campaigns, you can read these free articles here: Absolute Digital SEO Agency Articles
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