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Top 10 Best Digital Marketing Strategies in 2020 by Top Digital Marketing Agency, Absolute Digital

Updated: Oct 20



What is a digital marketing strategy?


A digital marketing strategy consists of the strategic use of select digital channels to reach your marketing and company objectives. Digital channels include content marketing, SEO Services, social media marketing, email marketing, online advertising, etc.



When it comes to digital marketing, everyone claims to be an expert. Conversions, CTAs, Impressions, are some examples of jargon people throw around without completely understanding how these affect your campaign directly, or indirectly. To have an effective digital marketing campaign, we have compiled a list of the top 10 best digital marketing strategies in 2020.




1. Original Content

One of the sure-fire ways to stand out from the noise is to invest in value-added, original content that is relevant to today's market. The content that you are publishing on your website or social media platforms will represent your brand's voice and the perception of your brand in the eyes of consumers.


Your content should be Educational, Personalised, and Backed with data supporting your research.

When writing blog articles, come from a perspective where you assume the reader does not know your industry and make it as easy to understand as possible. Whenever possible, add some photos or videos to let readers better visualize your message. Explainer videos and hyperlinks to definitions are a great way to bring your message across to the masses.




2. Adopting Artificial Intelligence

If you don't already know, Artificial Intelligence (A.I.) is being adopted by globals brands to help streamline businesses and engage consumers better. With powerful data, A.I. can do help achieve mundane and repetitive tasks, while identifying patterns and predicting future actions. This is unprecedented in today's technologies and that is why corporations are investing in A.I. as the future for their businesses.


A good example of how you can apply AI to your business now is by having an AI Chatbot installed on your website to engage your online customers. This eliminates the need for one person to attend to customer service inquiries on your website and works just like a FAQ but with more interactions between the consumers and your brand having that extra human touch factor.




3. Online Reputation / Reviews

In the past, one of the most effective ways for people to learn of a new product or service is through referral and advertising on traditional media. Today, people trust online reviews in the same way referrals works in the past.


90% of people who recalled reading online reviews claimed that positive online reviews influence their buying decisions. - Dimensional Research

Building credible online reviews is easier said than done. Most reputable review platforms like Google Reviews would not allow businesses to remove unwanted reviews (bad reviews) so you would have to invest in having a good customer service etiquette and focus on giving a good experience to all customers.




4. Video Marketing

72% of businesses say that video has improved their conversion rate - Singlerain Research

Some of the best benefits of having video marketing is capturing the user's attention with a hook. 52% of consumers say that watching product videos makes them more confident in online purchase decisions. As compared to articles or still images, videos have a higher chance of retaining attention online. You would want to invest in a good production of your video ad because this would most likely be the first impression a user gets of your brand.




5. Scalability

One of the core advantages of digital marketing is scalability and flexibility. With the ability to reach out to anyone in the world with a device and internet connection, your possibilities are practically endless. The key is to approach with a specific objective and narrow your audience down to the group with a high chance of converting first. Only then you can start to replicate your strategy to target look-a-like audiences with similar interests to increase your potential market size.



When coming up with your digital marketing strategies such as Google Search Engine Optimization (SEO), Search Engine Marketing (SEM), or Google Display Network (GDN), do analyze your data such as Return On Investment (ROI) and Conversion Rates to optimize your ad management. This data will reassure if your digital marketing strategy is on-track and if so, you will be able to repeat this strategy when you scale up in the future.




6. Choose The Right Audience

Consumers of today are bombarded with thousands of advertisements a day. According to a study...


...an average consumer will see an average of 5,000 advertisements per day.

This means that there is an absolutely high chance your advertisement will be ignored, after all the effort that is being put into creating it, and for it to reach out to them. Thus you need to narrow down your target audience so that you can maximize your advertising budget to show only to the right people. It is proven that...


... people ignore ads but love great content.

Find and establish that digital connection easily when you understand your target market better. If done right, your message will be heard, and a connection between your brand and your viewers will be formed.


The brands who know the most about their customers always win!




7. Choose The Right Platform

Understanding each platform userbase such as Facebook, Instagram, YouTube, and Google allows your business to correctly choose the right one to market on. Do some basic research on where your target audience is spending most of their time, and find a way to appear there. For example, I would not advertise sneakers in a newspaper advertisement because sneakers are usually purchased by a younger demographic and thus Instagram would be a more suitable platform.


The potential reach for an Instagram ad is close to 850 million active users...

...according to this study. With the majority (67%) under 30 years old.




8. Listen To Your Customers

You should always aim to get as much feedback as possible. With digital marketing, it is made easier because of the ability for users to comment, like/dislike, share your ads! Don't just ignore or overlook these statistics and go head-on with your strategy anyway. Pause, read the feedback, analyze, and do better. Remember...


...change is the only constant...

...and you should always strive to do better.




9. Focus On Your Customers

Always... Always focus on your customers. At the end of the day, you want to grab their attention and gain their interest in the products or services you are offering.


Focus on customer experience...

...and all else will fall in place. When the customers feel like they enjoy the buying process, it makes purchasing smoother and they are more likely to part with their money. A survey conducted found that...


73% of customers say that customer experience is an important factor.

And that they are more likely to purchase a product or service if they feel good about themselves when doing so.




10. Using The Right Tools

Coming up with the right strategy is important. But once you have the formula, execution is equally as important. To help your business achieve the desired results, you need to carefully analyze your digital marketing data, constantly improve your campaigns as well as set long-term, realistic goals.


These are some of the best online marketing tools you can leverage:

  1. Google Analytics

  2. HubSpot

  3. SEMrush




Conclusion


Digital marketing is tough. Even when you understand the rules of the game, you might have a very slim chance to succeed. That is why you need to work with industry experts with in-depth digital marketing knowledge, experience, and the ability to understand your business and customers.


If your business is not visible where your customers are, your competitors will take over your market share.

This is why you should invest in digital marketing today! If you have made it this far into this article, thank you for your attention, sincerely. We have put our hearts to create valuable content like these for you to have a better understanding of digital marketing and truly appreciate your time taken to read this article.



If you any questions regarding digital marketing, SEO services, SEM services, Facebook Advertising, Instagram Marketing, or any online marketing inquiries, we would be happy to help in any way possible! Do contact us at hello@absolutedigital.sg or visit our website for more information at www.absolutedigital.sg



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