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Top 10 Free SEO Checklist Tools in 2022

How to improve your website’s SEO, boost your search ranking, and increase website traffic.

Top 5 SEO Checklist Tools in 2022
by Absolute Digital

More than 5 billion Google searches happen daily, which means search engine optimization (SEO) — adjusting your website to boost the amount of quality traffic that comes to it — is an essential part of connecting with your audience.

When you know what boosts your position in a search result — and what pushes down your ranking — it’s easy to design and update your site for SEO. Learn about what to look out for when you are optimizing for SEO below, and then use the checklist to integrate SEO into your digital marketing strategy.

Understanding Google SEO

Search engines like Google use formulas, called algorithms, to determine what sites to serve up in response to a search. While search engines update their algorithms regularly, there are plenty of predictable ways they’ll assess your site.

Expertise, Authoritativeness, and Credibility are among the top factors Google considers in its rankings. There are several ways to build this.

Top 5 SEO Checklist Tools in 2022

Basic SEO Tips

Assure Google that it can trust you as a reputable website by addressing these basic ranking elements.

  • Search relevance Google and other search engines carefully consider whether a page meets the intent of a user’s search. This means your website needs to be extremely clear about what you do and where you’re located.

  • Mobile-friendliness Google predominantly ranks mobile pages over desktop when evaluating website pages. Content Management Systems (CMS) allows you to preview your website as it would appear on a mobile device, so you can be sure that your site will look great on any device.

  • Page-load speeds A page should load as quickly as possible — preferably in one to 3 seconds, according to Google — to give the user a worthwhile experience with the website.

2022 Top 5 SEO Checklist

2022 Top 5 SEO Checklist

SEO checklist: How to improve your results

The good news about SEO planning is that what works for SEO also aligns with providing a positive user experience (UX) for people who visit your website. So, SEO-friendly changes equal a better site for the people you want to engage.

Review this free SEO checklist to learn about the changes and adjustments you can make to improve your SEO results on Google Search.

  1. Feature relevant keywords Keywords are words or phrases that people type into search engines to find something. All areas of your website — including page names, headlines, site copy, image captions, page descriptions, and URLs — need to include keywords in a natural way that doesn’t sound too forced. Since people search with specific needs in mind, your keywords should be “long tail,” meaning descriptive and narrowly focused. For example, “Google SEO Agency” will work better than just “SEO.” Specific keywords will bring in less traffic overall, but ranking for more detailed searches will result in a higher conversion rate. Recommended SEO tools: WordStream Keyword Research and Google Trends

  2. On-Page SEO Structure Make sure your website is organized in a way that makes it easy for users and search engines to travel through your site and find what they’re looking for. This is also known as On-Page SEO optimization. Internal links from one page to another within your site should provide content that educates your visitor, answers a question about what you offer, or engages them in some other valuable way. Internal links give Google more clues about what your website is about, so it can send relevant visitors your way. Recommended SEO tools: AD SEO Audit and Niel Patel SEO Analyzer

  3. Content, Content, Content Create website content that’s relevant to your top keywords and hefty enough to be valuable. While punchy, skimmable content is great, keep in mind that Google wants content that solves the search intent, so pages with fewer than 200 words will not be highly ranked. If you want to add meat to your copy, be sure each page solves a problem, answers a question, or moves a visitor forward in their journey through your site. We cannot stress this enough but Google's recent updates on their search engine are shifting their priorities more towards the quality of content found on websites to rank on page 1. Recommended SEO tools: SEMrush and Grammarly

  4. Mobile-Friendliness According to Statista, there are over 6.5 Billion smartphone users in 2022, and this number is said to rise to over 7.6 Billion in the next 5 years. Optimizing your website for this increasing number of mobile users is part of Google's priorities, so making sure your website is mobile-friendly is critical. This means providing a visually pleasing and easy-to-use experience no matter what device someone is visiting from. Mobile sites also must load quickly on a 3G connection, render properly on any sized screen, have well-spaced site elements that users can easily tap on to take action, and feature content that’s entirely visible without having to scroll left or right. Recommended SEO tools: Google Mobile-Friendly Test and SEO Audit

  5. Website Speed & Security Ideally, your pages should load in under 2 seconds — less than 3 is a must. If they do, it’ll improve your search rankings. There are several things that can slow down your load time, including issues with your website design, poorly written code, low bandwidth that can’t handle your traffic volume, or numerous large images on a page. Use Google PageSpeed Insights to test how quickly your website is loading. Be sure you host your website on a platform that enables fast load times. For security, Google considers HTTPS encryption a top priority and will show a security warning in search results if a website is not HTTPs encrypted. Work with a website builder that makes security a priority. Recommended SEO tools: Google Developers Speed Test and WebPage Test

Protip: Install Google Search Console and Analytics. Google Search Console will help you see if Google is finding and indexing all of the pages on your website to highlight places you can improve performance. It can also help you set up your own site search tracking.


SEO is an ongoing process, and it would be impossible to include everything that’s important in one checklist. Having said that, if you tackle the checklist items above, you’ll be well on your way to higher rankings. You’ll also probably be well ahead of your competition. That’s all that matters.

If you’re looking to learn more about executing this checklist, check out our free SEO guide here. Want even more SEO ideas? Drop us a message!

About Absolute Digital SEO Agency

If you're trying to optimize your website for Google SEO, we'd recommend reading this article first to get started: 3 Ways To Improve Your Google SEO Campaign Right Now! For more on SEO agency topics or SEO-related articles, you can read our SEO blogs here.

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Thank you for your time we hope you've enjoyed and found some value in this article we've written. To contact our SEO Agency, you may Call / Whatsapp us at +65 9866 8787 or email us at hello@absolutedigital.sg.

Tags: SEO Agency, Google SEO Agency, Digital Marketing Agency

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