Top 3 Digital Marketing Trends In 2021
As we go into 2021, most businesses are affected by the Covid-19 global pandemic in one way or another. Learning how to pivot your business and adapt to changing consumer is key to the success and survival of your business. As more companies go digital, we've written a list of top 3 digital marketing trends which we believe will help your brand grow a stronger digital presence.
1. Socia Media Is Changing
Social media will become a top channel for purchase, instead of just discovery. “Social media platforms like Facebook are making it easier for consumers to go from discovery to purchase without ever having to leave the platform, creating a simple and seamless path to purchase. With social commerce continuing to grow into 2021, retail brands will have to adapt to these platforms with new rules, similar to what many did with Amazon.”
2. Consumers Are Getting More Educated
Informed buyers want to buy from informed brands. “This means evolving even beyond the age of personalization and entering an age of personal commerce, where consumers co-curate their experiences with brands to reflect their preferences at any given moment.
They expect for brands to understand what they’ve bought in the past and help them to determine what they should buy next, based on all the data that they’ve consciously shared with them by engaging with their sites and channels. This is not just a matter of brands meeting consumers where they are; it’s about brands telling them what they want when they want it.
If brands and retailers are going to continue collecting first-party shopper data, they will need to begin actioning it in meaningful ways, predicting what their shoppers want to see next, and understanding where shoppers are in their buying cycles to predict when they’ll want to buy.”
3. Evolving Digital Marketing Strategies
Traditional strategies, albeit working well, might not be successful forever. That is why with the change in consumer's behaviours and purchasing habits, it's important that we get on the trends as soon as possible.
Live interactions with virtual events. “Virtual events have great power but not if there is only one-way communication. There is a mistake among many associations and companies that virtual events should be broadcast versus being live. Yes, there are complications that can happen with live events, but the reward is so much greater than the risk. This is what attendees are looking for, something that can substitute, even in part, for a live event.”
Using AR in digital engagement. “With Facebook owning Oculus and dozens of augmented reality patents, it is only a matter of time before digital growth experts have to learn and incorporate AR into a digital engagement. This is still on the periphery but now is the time to research, learn and consider how AR could be used in current digital assets.”
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