Top 5 Benefits of Online Marketing and Google Adwords | by Absolute Digital | Google SEO Agency 🏆
It's 2020 and your business is doing well, but not that great. So you've considered digital marketing buy is overwhelmed by the amount of information and different opinions as to which are the best practises and more effective platforms to advertise your business on. Let's take a look at 5 key benefits of online marketing, how it will benefit your business, and how you can start today!
Online advertising or digital marketing, allows you to show your ads to the people who are likely to be interested in your products and services while filtering out people who aren't. On top of that, you can also track whether those people clicked your ads, and retarget them because they have expressed some form of interest to your products or services which mean that they're likely to be converted into a sale if you apply the right digital marketing strategy. Online advertising also gives you the opportunity to reach potential customers as they use multiple devices — desktops, laptops, tablets, and smartphones. Google Ads allows you to take advantage of the benefits of online advertising: show your ads to the right people, in the right place, and at the right time. Google Ads offers several benefits, but here are the key ones:
1. Target your Ads Effectively
Targeting gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads.
Google Ads offers different ways of targeting, which we'll go over in more detail later. For now, here's a look at the choices that you have with online ads that can make your marketing campaigns even more targeted:
Keywords: Words or phrases relevant to your products and service, which are used to show your ads when customers search for those terms or visit relevant websites.
Age, location, and language: Choose the age, geographic location, and language of your customers.
Days, times, and frequency: Show your ads during certain hours or days of the week, and determine how often your ads appear.
Devices: Your ads can appear on all types of devices, and you can fine-tune which devices your ads appear on and when.
2. Control your Ad Budget
Google Ads gives you control over how you spend your money. There’s no minimum ad budget to start with Google Marketing and you can choose how much you spend per month, per day, and per ad. You’ll only pay when someone clicks your ad. This significantly brings down your marketing budget and drives ROI up which is why so many businesses see the value in digital marketing -- because it is effective!
3. Measure your Ad Performance
With digital marketing, if someone clicked your ad, you’ll know. If they clicked your ad and then did something valuable to your business -- purchased your product, downloaded your app, or phoned in an order -- you can track that, too.
By seeing which ads get clicks and which ones don’t, you’ll also quickly see where to invest in your campaign. That, in turn, can boost the return on your investment.
You can get other valuable data, including how much it costs you, on average, for advertising that leads to your customers’ online purchases or phone calls. And you can also use analytical tools to learn about your customer’s shopping habits -- how long, for instance, they tend to research your product before they buy.
4. Analyze and Manage your Campaigns
Google Ads also offers you tools to easily manage and monitor accounts. If you manage multiple Google Ads accounts, a My Client Center (MCC) manager account is a powerful tool that could save you time. It lets you easily view and manage all of your Google Ads accounts from a single location.
You can also manage your Google Ads account offline with Google Ads Editor, a free, downloadable desktop application that allows you to quickly and conveniently make changes to your account. With Google Ads Editor, you can download your account information, edit your campaigns offline, and then upload your changes to Google Ads. You can use Google Ads Editor to manage, edit, and view multiple accounts at the same time, copy or move items between ad groups and campaigns, and undo and redo multiple changes while editing campaigns.
5. Partnering with An Experienced Agency
While this information is useful for any business owner to increase their digital presence, to get the most out of your digital marketing campaigns and experience the most effective digital marketing strategies, you should be partnering up with a reliable digital marketing agency that can help propel your marketing efforts and reap the maximum benefit out of every campaign.
For instance, optimizing your website for Google Search through Google's SEO is a complicated and tediously process which includes on-page and off-page SEO, increasing your DA and PA, to ultimately get ranked on page 1 of Google. A professional digital marketing agency will be able to help guide your campaigns in the right direction so you won't lose any unnecessary time or money in trying to achieve your desired results.
These free resources will also be able to guide you in your journey to better understand how you can take advantage of the internet to grow your business:
We sincerely hope you find these articles valuable to your business and if it has helped you in understanding how businesses marketing their brand online, please let us know in the comment section and leave us a like below. If you'd like to find read more articles just like this, you can check out our free resources page here.
Thank you for your time we really hope you've enjoyed this article. To contact a top digital marketing expert, you may reach out to us at firstname.lastname@example.org or +65 8829 1290.
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