Top 5 Digital Marketing Trends For 2021 🎯
The ongoing global pandemic has changed how businesses operate. We’ve seen more products and services move online and many employees will continue to work remotely or in a hybrid setting for most of 2021. Months of varied customer responses to COVID-19 have given us some insights into the marketing trends that are working in this new normal and what you can do to prepare your business in 2021.
We've identified the top 5 key digital marketing trends for 2021 that your business needs to consider to engage and retain current customers and generate more traffic, leads, and revenue. These are areas where savvy business owners should invest their time and resources next year. If you don’t know where to start, you should start here — because these five digital marketing trends might prove the best bang for your business’s marketing buck!
1. SEO Strategy
Search Engine Optimization (SEO) is constantly changing with Google's algorithms evolving year on year. This certainly won't change in 2021. But what we've noticed is that certain industries (the more competitive ones) tend to have much larger shifts in terms of SERP rankings. The Google coronavirus search trend is enough proof that Google is updating its algorithms constantly to stay relevant, and so should your SEO strategy.
2. Google Ads (SEM)
Google Ads marketers constantly tweak and adjust campaigns, keywords, and bids to get the most for your advertising dollars. The problem is all of the tweakings comes at a cost: more hours, and higher management fees. Enter Automated bidding, which allows Google to automate prior moves to adjust your bid in real-time.
Now, automated bidding isn’t new, having made its debut way back in 2016. But continuous improvements, especially in the past year, mean that it’s due to break-out in 2021. Our increased reliance on automated bidding tactics means that we can devote our time to optimize other aspects of PPC performance, which ultimately delivers a better outcome at a lower cost to our clients.
3. Facebook Marketing
Businesses should be prepared to dedicate more resources to social media marketing in 2021. Social media budgets accounted for 24% of total US marketing budgets during Q2 of 2020. During the COVID-19 pandemic, marketers are increasingly making customer retention a priority and will continue well into 2021.
The pandemic has dramatically increased the amount of time people spend online which includes how they research products, brands, and organizations.
This consumer shift creates new opportunities for marketers to increase their reach with new audiences and re-engage with long-time customers. For only a few hundred dollars a month, an expert social media marketer can develop a content strategy, make consistent and relevant posts, monitor and drive customer responses, and attract new business. If your small business has been putting off adding social media services to your marketing mix, now’s the time to leverage on these platforms.
4. Zero-Click Search Results
Increasingly, search results take people to Google properties, such as YouTube videos, snippets, and knowledge graphs—stuff that Google can serve up in search results without requiring a “click” from the user. Why? Because it’s all about what the end-user wants.
And people want the answer, information, or “thing” they’re looking for as quickly as possible.
A “zero-click” search result provides the answer or information a person needs without the need to spend any more time clicking through to a website. As of 2019, zero-click searches account for more than 50% of all Google searches. Not surprisingly, Google is getting really good at giving their users all they need on a single SERP page, through things like featured snippets, knowledge graphs, and video carousels. Duplicate listings, where a snippet holder would also earn a top spot in the traditional list of search results, are now a thing of the past.
5. Interactive Content
Adding interactive elements to your website or social media is a great way to provide value for visitors, get them to engage with your brand, and learn more about them. Some examples of interactive marketing include assessments, quizzes, games, polls, interactive videos, surveys, and contests. Contests are a great way to exponentially increase your reach and visibility, quickly.
The fastest way to get your brand in front of lots of new prospects, cheaply, is to have your current customers share a Facebook post of a contest. You may also choose to take it a step further and make it a referral contest, often promising an attractive reward to the client who helps bring in the newest business.
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