Top 5 E-Commerce Online Marketing Tips by Top Digital Marketing Agency, Absolute Digital
Updated: Oct 11, 2020
So you've recently started an e-commerce business and you're having trouble attracting visitors to your website and converting them into paying customers. This is one of the main issues which gurus normally don't talk about in their "work from anywhere with a laptop" marketing videos...
We have shortlisted a list of practical and relevant pro tips you can use today to attract the right kind of audience for your e-commerce business!
1. Know Your Audience
We cannot stress this enough. Knowing your audience is one of the best digital marketing pro tips we have ever gotten which made Absolue Digital one of Singapore's fastest-growing digital marketing agency! The best thing is that this can be applied to any businesses, especially e-commerce!
First, built a customer profile of your existing customers. Find out what makes them choose your brand over your competitor's. Next, build a customer profile of your most loyal customers and voila... you now have your target audience!
Use social media and other online platforms such as Google to determine where are these people spending most of their time online. For instance, if you're targeting millennials, you should focus on Instagram Advertising. Whereas Facebook Marketing is more suitable for people from 30 to 50 years old who is looking for your products.
You may also build your customer profile based on the online activities, interests, and interactions they have online. Try finding similar profiles to expand your reach once you have perfected your strategy, but more on this later...
2. Create Customised Content
Going a step future after you understand your target audience, is creating customised content to attract and convert them into leads or sales. Depending on your objectives, you can attract different customers based on the content that you are putting out on your website. So how can you target several groups with just 1 website?
The answer: Landing Pages
A landing page is a one-page website that allows you to control what your users see. Often accompanied by the main website, your digital marketing campaigns tend to convert better when new users land on your landing page.
You can create different kinds of landing pages depending on your campaign's target audience. This gives your brand the flexibility to customise the content based on who is viewing your ad, increasing your chances of converting these viewers into paying customers.
3. Measure and Improve
Take advantage of your digital marketing campaign performance analysis to improve your impressions, reach, and conversion rates. If you do not know how to make sense of these numbers, consult a reliable digital marketing agency who can give suggestions on ways you can improve your digital marketing strategies.
The longer you run your digital marketing campaign for, the more data you will have collected. Other than using these data to make sense of which strategies are working to improve your ROI, you can also use these data to pinpoint exactly which part of your online sales funnel needs improvement.
4. Gain Credibility
There are countless other e-commerce sites out there, what makes yours stand out? We've taken a look at some of the most successful e-commerce business models including Alibaba and Amazon and found that one of the common reasons why these businesses succeeded was that their customers trust their brand.
To create that sense of credibility and reliability, you can start by having trusted reviews on your website. Working with already reliable brands also increases your brand's value. On top of that, you can also consider hopping on current trends to make your business more relevant and ride the bandwagon of success.
5. Increase Your Reach
Once you have perfected your online marketing business model, it's time to expand your digital presence and increase your reach. Knowing how to attract, convert, and retain your target audience is step 1. Following that is replicating your success over to new and potential customers online!
Reach out to similar customers that might have a higher chance of showing interest in your brand by targeting your ads on different platforms. Some of the most effective social media platforms include Facebook, Instagram, YouTube, and Google Display Network.