Top 5 Essential Features of a Website in 2020 by Best Digital Marketing Agency, Absolute Digital
Updated: Oct 20
A website is an online representative of your business. In today's competitive world, more and more businesses are recognizing the fact that customers will judge your brand based on your website. In fact, this study concluded that 57% of internet users say they won’t recommend a business with a poorly designed website on mobile and 88% of online consumers are less likely to return to a site after a bad experience.
Your brand's repetition is at stake when you put out a poorly designed website. This affects consumer's perception of your brand, and will sometimes directly impact your brand image that's taken years of marketing to build. So it is imperative that you put in some effort into a well-thought-out and updated web design that reflects your brand accordingly.
So now that you have identified the importance of having a good website design, let's take a look at the Top 5 Must-Have's on every website in 2020!
1. Mobile Responsive Web Design
Without a doubt, the number 1 most important factor of a well-designed website in 2020 is mobile responsive web design. This means that your website can automatically adjust to the screen size of the end-user whether it's a desktop, tablet, or smartphone.
More than half (57%) of website viewers come from mobile phones.
That means that half of your website's viewers will view it from their myriad of different mobile screen size depending on their phone model. If your website does not fit their screen properly, it could severely impact the user experience.
On top of that, search engines also rank your website based on features such as having a mobile responsive design. In fact, Google SEO's algorithm considers this as one of, if not the most, important factors when deciding if your website should rank page 1 on their SERP.
2. Clear Call-To-Action (CTA) Buttons
Websites can be too complicated and sometimes a bit confusing to navigate through to find the information you are looking for. But with a good UI/UX design and a logical sitemap layout, your viewers can easily navigate your website in search of what they are looking for. This makes the overall user experience much more pleasant, increasing the usability of your web design!
Depending on your business and who is your target audience, your website's design can be customised to reach your objectives. For instance, if you well designed but does not have a clear indication of who is it trying to reach, your viewers will feel that it is not relevant to them and might lose interests. An example of a generic message would be "10% Off - Terms and conditions apply"
Compare this with a website that says "10% Off for all Students". Immediately highlighting your target audience, interested students will be keener to fill up your leads generation. This also acts as a filter to generate qualified leads for your digital marketing campaign.
Having a clear CTA allows your users to easily identify and connect with your brand, and find the information that they need. Thus, you should include relevant CTAs as much as possible on your website, while placing them at strategic locations e.g. top right-hand corner of your website.
3. Social Media Accounts
If you are optimising your website for Google SEO, you will know that it is no longer enough to have a well-designed website in 2020. Connecting your brand's social media accounts to your website is a quick and easy way to increase your website traffic, and point more viewers to your social pages.
More than traffic, however, is the benefit of connecting your customers through building a strong digital presence across multiple platforms. Having a strong following on your social accounts can mean the difference
And that difference can be turned into actual dollars if converted into a new customer or new sale. If done right, your social media platforms also act as an additional avenue for customers to connect with your brand, making them feel heard.
4. Content, Content, Content
Content is the main ingredient of any website.
After all, it's the reason most viewers go to your website in the first place. The key is to post updated and relevant content to your target audience. This means having a focused target audience and a consistent message to your viewers. If you're running a digital marketing campaign, a good strategy would be creating multiple landing pages, one for each target audience, so that it would appear as if your brand is communicating directly to the viewer with a personalised experience.
When posting content, be sure to be consistent, try to post updates on your news or blog page twice a month or better yet, once a week. This will tell your viewers (and Google) that your business is still running, keeping updated, and staying relevant.
There's also a chance that Google will pick up your article when someone searches for related content, which will help with your Google SEO rankings.
5. Website Security
Now, with all that important data and information stored on your website, you'd want to make sure your viewers get a pleasant experience while surfing. To do that, we have to make sure that your website is well protected in case of any malware, hacking, or compromise of your website.
This is especially so for e-commerce websites that hold personal information including their user's payment details. To get your website secured, you can simply add an encrypted hosting like SSL to your website. This ensures that you have an additional layer of security with your web hosting provider to prevent any possible compromise.
To get your website SSL enabled, simply reach out to your website hosting provider and request for an SSL hosting, or alternatively, you may read this article to better understand how to secure sensitive information on your website and protect it - What is SSL?
Optimising your Website
If you'd like to find out how you can optimise your website to stay relevant or rank higher on Google, you may reach out to a professional and reliable digital marketing agency by email at firstname.lastname@example.org or by phone at +65 8892 1290 for more information.