Top 5 Reasons Why Your Business Should Be On Google Display Network (GDN) by Absolute Digital
Updated: Oct 20, 2020
Here are the top 5 reasons why your business should invest in Google Display Network (GDN) in 2020 and how you can generate Return on Investment (ROI) from these online ads:
1. Targeting
GDN allows your business to appear on websites (and mobile apps, Gmail, and Youtube) which your potential client frequents. For instance, if you would like to sell socks, you can target sneaker websites such as Adidas, Nike, Puma, and so on. This way, the chances of your viewer purchasing your product is higher compared to if your ads are shown on a generic website or platform.
This unique targeting tool lets your accurate appear in front of your potential customers as long as you have an idea of their interests, most frequent websites, or online activities. After narrowing down to the right audience, all you need to do it create an engaging ad design to encourage your viewers to click on it. It can be linked to your website, an online sales promotion form, or anywhere you would like to direct them to! This is what's known as conversion rate.
2. Branding
Although the conversion rate for GDN is not as high as Google SEO or Google SEM, there are still benefits to advertise on GDN. You see, SEO and SEM are converting campaigns because these platforms convert viewers into inquiries very well (depending on your campaign effectiveness) because the users who are searching for these keywords already know what they are looking for and have a need for your products or services. However, for GDN campaigns, you are showing your ads to people who might be interested in your products or services but may or may not need it now.
Therefore, GDN is considered as a branding campaign.
The main goal of a GDN campaign is to increase brand awareness or exposure. This allows your business to build a positive brand association, increase brand loyalty, and motivate customers to engage with your brand.
3. Remarketing
Aside from GDN, you can also remarket your product to interested customers. Should someone click on your GDN ad but did not make a purchase, Google will then deem this user as a potential customer with interest. With remarketing, Google will then track this particular user around for the next 30days and show your ads to them as a reminder.
Usually, this will convince customers (or irritate them) who are still deciding. One thing you cannot deny is that remarketing will reinforce your products or services to the client every time they go online.
4.New Market
GDN also exposes your brand to a new group of customers. By targeting by interest sites, your ads will appear in front of customers who haven't even heard of you before but is potentially keen on your product. Take for example if someone is searching for a suit. If your brand sells ties, having a GDN ad on a suit making forum or website would make sense because if someone is buying a suit, he would need to pair it with a tie.
5. Ripple Effects
The ripple effect of GDN advertising is endless... this is the ultimate way to build brand exposure to your business.
With over 2 million websites GDN can advertise your website on, it is said that you are able to reach over 90% of people on the internet with GDN. - Google
You can target the right audience by using one or more of these methods:
When you focus your targeting on certain types of people, you can aim to get your ads seen by certain audiences (ex: people who’ve visited your site, or people that are likely interested in a specific product/service) or demographics (ex: flights to Singapore from Bangkok).
When you focus your targeting certain moments, you can specify keywords or topics to get your ads seen in the context of certain kinds of content (ex: sneaker-related content) or on certain websites (ex: a managed placement on www.straitstimes.com).
GDN provides an alternative avenue from Google Search such as SEO services and SEM services for your business to grow your online presence and gain new market share.
In order to take full advantage of these platforms and maximize the potential of your campaigns, do make sure you are well-versed in these platforms. Otherwise, feel free to reach out to Absolute Digital as the leading digital marketing agency in Singapore at hello@absolutedigital.sg or visit our website at www.absolutedigital.sg
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