Ways To Improve Your Google Ranking | Google SEO Agency | Absolute Digital
Updated: Feb 7
Every competitor within your industry wants to be on the first page of the search results that show up when customers look for relevant, important terms. Ranking higher on Google comes with many benefits - it gets you discovered by new customers online, helps to attract more local business, boosts your online reputation, and ultimately increasing leads and sales. It may seem like an impossible goal to get your business to the top of the results, but it is, in fact, doable. In this article, we'll show you some of the ways which can help to improve your business' Google ranking.
Research and identify targeted keywords
Identifying important keywords helps you understand your audience. Keywords can reflect current trends within your market, which helps your business respond quickly to changes in user behaviors and interests. This also prevents you from wasting time, money, and other resources creating content that’s not in line with your target audience. Google keyword research makes your marketing more efficient and cost-effective.
You want to target words and phrases your audience are searching for that are related to your industry, product, or service. Aligning your marketing messages with the words potential customers are using not only increases precision in targeting but also resonates with them. Use related keywords throughout the body of your content, which shows search engines relevance to the post’s or page’s target keyword that was used in the title tag, and also the content’s theme.
Don't settle for low-quality content
Backlinks are links posted on a third-party website that link back to your website. These play a crucial role in Google's algorithm. So one of your main goals should be to get visitors to share your posts on social media, but you can only expect them to do so if you post high-quality content regularly. Not only do backlinks show that users find your content useful, it also shows others that you are knowledgeable about your niche. The more people link to your content, the more it shows Google that your content is credible and reliable.
Create content based on search intent
There is always a specific reason or purpose why people search using a query. They may be looking for information, a review, or buying a product. The search intent can therefore be defined as the purpose behind any search that happens online. Generally speaking, everyone who searches for terms on the internet expects to discover something. But if users find a page that doesn’t match with the intent, they click the back button and look for something else. This is exactly what search engines like Google do not want.
One way to make sure that your content matches search intent is to look at the content that ranks on the first page. If you find that your articles do not cover that content, see it as an opportunity to repurpose some of your older content so that it is more in line with what your target audience is currently searching for online.
Reduce your bounce rate
Your website's bounce rate is a metric that indicates the percentage of people who land on one of your web pages and then leave without clicking anywhere else on your website – in other words, single-page visitors. If visitors bounce, it suggests they either didn't find what they were looking for, or the page wasn't user-friendly. A high bounce rate also means visitors aren’t looking for more content on your site, clicking on your calls-to-action, or converting into contacts. This indicates to Google that users aren't impressed with your website.
To reduce your bounce rate, make sure that the most important information appears above the fold such that visitors won't have to scroll all the way down to find the information they need. Adding a table of contents can also help visitors go directly to the section that's relevant to their query. Don't forget to also include infographics or photos to make your content easier to digest!
Improve your click-through-rate (CTR)
Click-Through Rate (CTR), is a calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions). While rankings are important, you should also be sure to keep an eye on your click-through-rate. After all, what's the point if your target audience stumbled upon your website via an online search but didn't actually click into your website?
Your ranking on search engines is partly based on how popular your website is, and popularity is measured by page views. The more clicks your page gets – or, in other words, the higher your CTR – then the more valuable the search engine deems it to be. So your page will naturally rank higher. Conclusion? Higher CTR equals better SEO.
Don't be afraid to hire experts
Whether you are just a start-up or an established brand, a digital marketing agency can do all sorts of things from SEO, social media marketing, search marketing, running ads, to creating great graphics that complement your campaign. Having the insights of experts could help with cutting the investment costs and putting your business on top of the latest marketing trends. A digital marketing agency will also have the experience and necessary knowledge to produce quality content. Because of this, you'll have more time and room to focus on other important aspects of your business.
These are some ways that can help your business improve it's Google ranking. Improving your Google ranking can help to generate more awareness and traffic, which means more website visitors, and ultimately, customers. For your website to truly convert customers, you should also have a digital marketing strategy in place to introduce web visitors to your product or service.
We hope you found this article valuable to your business and that it will give you a better understanding of how businesses market their brand online. If you would like to find out more, feel free to enquire with any SEO Agency like Absolute Digital.
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