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What Are Backlinks and How To Build Them? by Best Digital Marketing Agency, Absolute Digital

Updated: Oct 20, 2020

What Are Backlinks and How To Build Them? | Absolute Digital

What is a Backlink?

Backlinks are links from one website to a page on another website. Search engines like Google consider backlinks as “votes” for a specific website. Pages with a high number of backlinks tend to have high organic search engine rankings and are therefore seen as a "credible" website. The Domain Authority (DA) of the websites that have backlinks your website is also important. You want to have backlinks from reputable websites and not spam/unrelated websites.

For example:

When a viewer clicks on the link, they will be directed to my website (or anywhere). This creates a backlink to that website.

Why Should You Build Backlinks?

In order for your website to rank on Google Search Engine Optimization (SEO) organically, you will need a strong SEO. The goal will be to increase the DA of your website so Google will know that you are relevant and credible.

There are various factors when it comes to increasing your DA. This article talks about how you can improve your Google SEO ranking. Building a backlink is one of the strongest ways you can achieve that. And here is how you can build strong backlinks to improve your website's SEO ranking on Google:

How to Build Strong Backlinks?

A single quality backlink is better than a hundred low-quality backlinks

You would want reputable websites such as .gov or .edu to link to your website because these websites have a higher DA and therefore Google trusts these websites when they make a referral, a lot more compared to a low DA website which may seem sketchy.

To build quality backlinks, you would need these websites to link to your website. And there are several methods you can use:

  1. Built quality content with researched data and reach out to potentially interested parties to ask for backlinks

  2. Link to reliable websites and then reach out to them to ask for backlinks (your article has to offer something original and relevant)

  3. Comment on relevant blog posts to increase engagement with relevant websites. Make sure your posts cover something different from theirs which offers users more value.

  4. Social media - reach out to similar social media pages and engage with them by liking, sharing or commenting on their posts


To summarise, building backlinks requires careful planning and is tough to execute. It is wiser to focus on your business development and consult a reliable digital marketing agency to help you rank on Google SEO.

If you would like to find out more about Google SEO, you should check out this article. You can read another article that would be helpful talks about cheap vs premium Google SEO services, here. If you would like to know more about how you can build quality backlinks to increase your Google SEO rankings, you can reach out to us at hello@absolutedigital.sg or visit our website at www.absolutedigital.sg

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