What Is An SEO Agency?
Updated: Aug 30, 2021
An SEO Agency is a digital marketing company that provides Search Engine Optimisation (SEO) services to their clients. The objective of SEO is to rank higher organically on Google (or other search engines) so that your website gets more visibility when customers are searching for your products or services.
How to rank on Google SEO
If you're searching for something online, you're probably going to use Google. Google has the supermajority market share of the search engines in the world and is currently ahead with well over 75% of market share.
When you type a keyword in Google, based on a unique and proprietary algorithm, the search engine giant will determine which resources (websites or other listings) to bring up according to the relevancy to that keyword. This is the keyword a user will key in when he or she is searching for something. Google will match the results based on the relevancy of this keyword. In essence, the more specific a keyword is, or what we call a long-tail keyword, the fewer results will appear but the higher the relevancy it will be to what you are searching for. The shorter the keywords are, or in other words a short-tail keyword, the more generic results will appear which also tends to be more competitive.
If you'd like to read on how to rank on Google SEO in 2021, you may read this article here.
How much do SEO Agencies charge?
The cost of hiring an SEO Agency in Singapore in 2021 ranges from about $500/month or more, depending on the campaigns that you are running. For example, if you're running a social media marketing campaign, you pay your SEO agency a percentage of your ad budget (typically about 20%) for them to manage, monitor, and optimize your campaign. This includes monthly reporting for you to understand your campaign performance and a starting point to improve from month to month.
However, SEO campaigns are more complicated. Unlike Google Ads or Facebook Ads, Google SEO campaign is the method to optimize your website listing on Google's SERP on page one, and if possible, rank 1, above your competitors.
The cost of SEO is dependant on the experience of the agency and the amount of work they actually do to optimize your listing. It could cost anywhere from $500/month to over $3,000/month for highly competitive keywords. For a full list of what an SEO agency does when optimizing your website listing on Google, you can read this article here: How to rank on Google Search in 2021
The cost of an SEO campaign
Search Engine Optimisation or better known as SEO is a very competitive space. After all, Google controls a little more than 92% of the search engine market share worldwide. That includes 72% of the desktop market and 92% of the mobile search engine market. And it’s estimated Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year. The average person conducts between three and four searches each day. (Source)
Your competitors too want to appear on the top 10 listings (or first page) of Google's Search Engine Results Page (SERP) as it is the most effective method to gain a strong digital presence and build credibility online. However, optimizing your website for Google SEO takes a lot of effort. That's why finding the right SEO agency to work with can sometimes be tough.
The average cost of optimizing your Google SEO campaign can range anywhere from a few hundred dollars to $2,000 or more depending on your campaign requirements and the competitiveness of your industry/keywords. (source: Blog)
Should I hire an SEO Agency or DIY?
Now before you hire an SEO agency, do take note that the differences in the SEO agency's approach might benefit or harm your campaign. So do choose wisely. We've also written an article about the difference in SEO methodology which I'd recommend you read first before hiring an SEO agency to work with on your campaign. Alternatively, you can check out this article on: Is hiring an SEO Agency worth it in 2021?
Optimising your website for Google SEO organic ranking is no easy feat. To rank on page 1 of Google SERP, you will need a good knowledge of the basics such as Domain Authority (DA) and how to increase your website's DA, How Google's algorithm ranks your website (and your competitor's), title/meta-tagging, High-Quality Backlinks, as well how to increase your general digital presence on Google.
While recommend getting an expert to help your brand rank on Google SEO, there are several ways you can increase your chances of appearing before your competitors. Here are 3 simple things you can do right now to optimise your website for Google SEO.
If you're trying to optimise your website for Google SEO, we'd recommend reading this article first to get started: 3 Ways To Improve Your Google SEO Campaign Right Now!
For more on SEO agency topics or SEO-related articles, you can read our SEO blogs here.
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