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What is Digital Marketing? by Best Digital Marketing Agency, Absolute Digital

Updated: Oct 20, 2020

What is Digital Marketing? | Absolute Digital
by Absolute Digital

Digital Marketing is defined as the use of any online mediums such as websites, social media, or search engines to reach a consumer.

Typically, digital marketing campaigns are used by businesses to broadcast their brand message or promotion to a specific target audience to meet a specific objective such as lead generation or online sales.

In 2020, digital marketing is vital for your business growth and brand awareness. It seems like every other company has a website. And if they don't, they at least have a social media presence or digital ad strategy.

Digital content and marketing are so common that consumers now expect and rely on it as a way to learn about brands. In summary, in order to be competitive as a business owner, you'll need a strong online presence achieved through proper digital marketing strategy and execution.

Why not tradition marketing?

Although traditional marketing has served many businesses well in the past. However, today, it is more important to be found online because of the exponential growth since the early 2000s. Now, there are over 2 billion active Facebook users and 3.5 billion Google searches per day!

Other than the sheer volume of potential customers, digital marketing as an advertising tool also means that you are able to target, track, analyse, and improve your marketing campaigns in order to achieve your desired goals.

For example, you are now able to create an online sales funnel to generate leads in a much faster pace compared to any traditional marketing methods. As a business owner, targeting the right audience means that you increase your marketing ROI because you only show your ads to people who fit your description of a potential customer.

Benefits of going online

With digital marketing, your business is able to appear in front of where your potential customers are at! This gives you a significant advantage over those who do not leverage this amazing tool to reach your goals and objectives.

As one of the top 32 digital marketing agencies in Singapore, Absolute Digital has gained online presence and credibility by consistently delivering on our client's projects, exceeding their expectations. Our Google Reviews cement our reputation along with Top Digital Marketing Agency award amongst other awards in our industry.

Should we just create a website and not an all-round presence on these platforms, potential clients would not know the difference between us and the next digital marketing agency. However, understanding the importance of being found online, we get as much exposure online as we possibly can and your business should too!

Future of digital marketing

The potential growth of digital marketing is endless. The fast growth of the number of smart device owners (most people own an average of 3 smart devices in 2020) and active internet users all over the world. It is estimated that out of the 7.5 billion people, 1 in 3 has access to the internet, of which 2 billion has a Facebook account.

Running an effective digital marketing campaign opens up endless possibilities for your business, including reaching out to the potential buyers of these group of online users. Every day, about 4.6 billion people, are on the internet which represents the potential of your business to target your ads to your ideal customers. Why should you rob your business of the chance to compete in this growing market?

Actually, if you're here reading this article, I don't have to convince you about the power of digital marketing because you already know it is important. But here are some facts which you might not yet be aware of:


In 2020, it's not only a given that every business should have a website, but your website has to be attractive enough to capture the attention of your potential customer. Although the design is subjective, there are some basic principles which you should follow when designing your website which includes:

  1. Mobile responsive - to allow as many people to view your website on their devices

  2. Ease of contact - to offer different methods to reach out to your brand

  3. Interactive - to capture your viewer's attention and reduce bounce rate

  4. SEO - to increase your website traffic

  5. SSL - to boost your website's security

  6. Relevant content - to attract the right audience


Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Each Google SERP has 10 organic listings and up to 7 ad listings.

This means that out of the 1,200,000,000,000 people searching on Google, there are 20,400,000,000,000 results listings on Google appearing!

This market is too large to simply ignore and if your business is not found on Google in 2020, it might as well we closed. To make sure that you narrow down your target audience, choosing a relevant keyword to rank on Google is the missing key to make sure that you appear only in front of potential customers.


As of January 2020, there are over 1 billion active Instagram users every day! With Instagram business, you can use this social media giant as a tool to reach out to your potential customers who are spending an average of 53 minutes per day on Instagram.


Facebook Marketing offers your business the opportunity to accurately target your potential customers based on their demographics, location, interests, behaviour, and connections. With over 2 billion active Facebook users, you'd want to make sure your ad is appearing in front of only the most potential customers to decrease your ad budget and increase ROI.

With these numbers, it's clear to see why your business must be online.

And here's how you can do it in the smartest way possible:

  1. Mobile Responsive Website

  2. Google SEO

  3. Google SEM

  4. Google My Business

  5. Google Display Network

  6. Facebook Marketing

  7. Instagram Business

Click on each of these links above to learn more on how you can increase your brand's reach through effective and proven digital marketing strategies, or alternatively you can reach out to us at +65 8892 1290 or drop us an email at for more information.

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