What is Digital Presence? by Certified Digital Marketing Agency, Absolute Digital
Updated: Oct 20, 2020
Digital Presence, or online presence, is a term commonly used by business owners to determine your brand's visibility online.
The more platforms your business has online, and the more active you are on these platforms will increase the chances of potential customers finding your brand on the internet, therefore increasing your business's digital presence.
There are several ways you can increase your digital presence. And here's how...
1. Direct approach
The easiest way to increase your digital presence is to create a professional business account on as many platforms as possible. Of course, needless to say, the platforms you choose to put your brand on has to have an active user base. The more users it has, the better the chances people will see your business.
Each of these platforms will attract a different set of audiences so bear in mind who your target audience is and post relevant content on each platform to stay updated. Another added benefit is that by connecting all your social media platforms to your website, it increases your Domain Authority (DA), making your website rank higher on Google.
2. Paid Ads
Paid Ads such as Google SEM and GDN directs online users (traffic) to your website. You are able to narrow down these users by selecting your target audience, those with the most potential to show interest in your products or services.
Facebook Ads also lets your target your audience based on a variety of factors such as their demographics, location, interests, as well as online activity. However, it is important to note that each of these platforms contains a different user group and to effectively run your ads, you'll need to understand where you target audience spends most of their time on.
3. Organic Growth
Organic growth strategies such as Google SEO can mean months of optimisation with little to no guarantee of any results showing. This is why it's important to have a comprehensive digital marketing strategy that allows your business to grow organically while at the same time see some results.
Typically, the best strategy is to run both Google SEM ads and Google SEO optimisation concurrently so that by the time your website can be seen on page 1 of Google (organically) you can rely less on your Google Ads.
4. SERP Ranking
Search Engine Results Page (SERP) like Google tends to highlight websites or extracts within website that are most relevant to the user's search query. An example as seen above is our article being picked out of thousands when asked "What is domain authority".
To rank on Google SERP, you not only must write value added and relevant content, but also make sure that your website is credible in the eyes of Google's algorithm. Some of the things Google takes into account when ranking your website on their results page are Relevancy, Conssitency, Security, Usability, and over 200 other factors.
Another way to gain visibility online is by getting your business listed in already popular directories such as articles about "Top 100 (your industry) companies".
This helps widen your reach (and digital presence) by appearing on already highly visited platforms and directories and it acts as a 'shortcut' to get your website on a more visible platform almost immediately.
While some directories are free, others might require a fee or membership. So choose wisely on where you want your business to appear on. Here are some our favourites: GoodFirm, Clutched, and Best In Singapore.
6. Featured Articles
Another method to increase your digital presence would be to create value-added content so that you have a higher chance to be featured on another website. The more of these articles others feature you on, the more likely Google is going to trust your website and the more channels of online traffic you will get.
Some proven ways to gain more digital presence includes having your website or article featured on trusted websites such as s news or government-related website.