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What is Facebook Pay? by Best Digital Marketing Agency, Absolute Digital

Updated: Oct 20, 2020

What is Facebook Pay? | Absolute Digital
What is Facebook Pay? | Absolute Digital

Facebook Pay is a new feature introduced by Facebook in November 2019 and lets you send and receive money on apps such as Facebook, Instagram, Messenger, and Whatsapp. Facebook Pay is currently being rolled out to some countries first, to check for your availability in your country, you can click here.

How does Facebook Pay works?

What is Facebook Pay? | Absolute Digital

Facebook has made this function simple and easy to use. Using your current Facebook, Messenger, Instagram, or Whatsapp, without having to download an additional Facebook Pay app, you can easily add your credit card, debit card, or PayPal, and you’re good to go.

Once set up, you can pay when you are shopping, making a donation, or sending money to friends, making payments is simple and secure.

What is Facebook Pay? | Absolute Digital

With Facebook Pay you can:

  • Add your preferred payment method once then use Facebook Pay where available to make payments and purchases on our apps, instead of having to re-enter your payment information each time

  • Set up Facebook Pay app-by-app, or choose to set it up for use across apps (where available) — that means we won’t automatically set up Facebook Pay across the apps you are active on unless you choose to do so

  • View payment history, manage payment methods and update your settings in one place 

  • Get real-time customer support via live chat in the US (and in more places around the world in the future)

  • Clearly understand which payment services are part of Facebook

How to use Facebook Pay?

What is Facebook Pay? | Absolute Digital

To use Facebook Pay, first, you have to check if it is available in your country yet. If you are in one of these countries, then here's how you can use Facebook Pay:

  1. Open Messenger

  2. Choose a friend that you'd like to pay/receive money from

  3. Open the conversation

  4. Click "Pay A Friend"

  5. Enter the amount you'd like to pay or receive.

  6. Click "Request if you are requesting for payment,

  7. or Click "Send" if you are paying.

  8. If you have not set up your Facebook Pay account, it will prompt you to add a credit or debit card

Facebook does not take any transaction fees for payments made on Facebook Pay.

Facebook Pay for E-Commerce

What is Facebook Pay? | Absolute Digital

Facebook Pay provides a direct link for your E-commerce business to the consumer. Since their payment information is already linked, the payment process becomes simple and easy.

As a major advertising platform, Facebook now lets their users can link their payment information to the social media outlet, they can make purchases more quickly and easily than ever before.

Facebook Pay will likely allow your E-commerce business can obtain individual card numbers and purchase history since they're in the business of selling data. By getting this information, your online business can better optimize its outreach to consumers, sending more relevant messaging and offers. This type of customized marketing approach may gross higher bottom-line gains as a result.

If you would like to find out more about Facebook, I would highly recommend this article. If you're interested in other articles related to digital marketing, and/or social media marketing, you can visit our website at or drop us a message at

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What is Facebook Pay? | Absolute Digital

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