What is Google SEO?
Updated: Sep 12
If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be the owner of a growing and thriving business, the website owner of a dozen sites, the SEO specialist in a website agency, or a DIY SEO expert passionate about the mechanics of Search: this guide is meant for you. If you're interested in having a complete overview of the basics of SEO according to our best practices, you are indeed in the right place. This guide won't provide any secrets that'll automatically rank your site first in Google (sorry!), but following the best practices will hopefully make it easier for search engines to crawl, index, and understand your content.
Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide because they're essential ingredients for any web page, but you may not be making the most out of them.
You should build a website to benefit your users and gear any optimization toward making the user experience better. One of those users is a search engine, which helps other users discover your content. SEO is about helping search engines understand and present content. Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics in this guide apply to sites of all sizes and types.
If you have a website on an automated web hosting platform like Blogger, Wix, or Squarespace, or run a small business and don't have much time to put into your website, it's worth learning the basics of managing your presence in search engines. A little knowledge can go a long way toward helping people find your site.
How does Google Search work? - Read this short guide to understand how Google works.
Get your website on Google - See the different ways to get your business or identity on various Google products, including Maps, Search, and YouTube.
Optimize your site for search engines - Read this six-point guide about making your content more findable and useful to readers.
Measuring your performance on Google - Is your site on Google? How many people found your site on Google? What is your ranking in search results? What were people searching for when they found your site? Learn how to answer these questions.
If you think your site needs more help than you can provide, you might consider hiring a professional search engine consultant.
You can make sure the right people are viewing your content by making your content search-friendly. Search engine optimization, or SEO, is the process of increasing the visibility of website pages on search engines in order to attract more relevant traffic. Learn what you can do to make sure that your site works well with Google Search.
If you're trying to optimize your website for Google SEO, we'd recommend reading this article first to get started: 3 Ways To Improve Your Google SEO Campaign Right Now!
For more on SEO agency topics or SEO-related articles, you can read our SEO blogs here.
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