What is Google Smart Shopping? by Best Digital Marketing Agency, Absolute Digital
Updated: Oct 20, 2020
Ever searched a product on Google and found Suggested products instead of a website listing which you would normally expect? Google has a suite of products including Google Search, Google Display Network, Google Smart Shopping List, Google Drive, Gmail, and YouTube.
Although platforms like YouTube, Gmail, and Google Search are more commonly understood, there is one feature that the general population lacks a good understanding of. Google has added this feature to help eCommerce websites feature their product directly from its search engine results page. Smart Shopping campaigns help business owners put their products in front of the shoppers who are looking for what they offer on Google. Formally known as Google Product Listing Ads, this feature allows businesses to create and manage Shopping campaigns directly through AdWords and the Google Merchant Centre.
Google is constantly evolving its Smart Shopping feature and now with smart learning technology, you can easily set your campaign goal and Google will show your products to the right customers online. Smart Shopping Campaigns will automatically optimize to find customers who are more likely to convert by up to 20% compared to search results.
Here's what you can do with Smart Shopping campaigns:
1. Broaden your reach With Smart Shopping campaigns, products are eligible to show up across all of Google's properties and reach users wherever, and whenever, they're searching or consuming content.
2. Drive traffic and sales With Google's Shopping campaigns, we'll help more customers find your products – online and in-store.
3. Uncover insights and trends Want to know what sells? We'll help you drill down and figure out what's performing and what isn't. Also, get competitive insights to help strengthen your offering.
How Does It Work?
With Smart Shopping campaigns, your existing product feed and assets are combined with Google’s machine learning to show a variety of ads across networks. Our systems will pull from your product feed and test different combinations of the image and text you provide, then show the most relevant ads across Google networks, including the Google Search Network, the Google Display Network, YouTube, and Gmail. In Europe, Smart Shopping Campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to.
To help you get the best value from each ad, Google also automates ad placement and bidding for maximum conversion value at your given budget.
You can create up to 100 enabled or paused Smart Shopping campaigns in your Google Ads account. In order to maximize performance, Google recommends that you consolidate your Smart Shopping campaigns and only create separate campaigns when necessary due to business requirements (e.g. different ROAS goals for different parts of your product inventory).
Smart Shopping campaigns rely on a remarketing audience that is made up of people who visit your site. For your campaign to remain active, new people must continually be added to your remarketing audience. You must have a remarketing list of at least 100 active users associated with your account.
Smart Shopping campaigns feature Product Shopping ads, Local Inventory ads, and display ads (including dynamic remarketing and dynamic prospecting), which are eligible to appear on the Google Search Network, Display Network, YouTube, and Gmail.
If you would like to find out how you can list your products on Google Smart Shopping campaigns to propel your online business today, talk to us here firstname.lastname@example.org or visit our website at https://www.absolutedigital.sg/
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