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What is Meta Tag? by Top Digital Marketing Agency, Absolute Digital

Updated: Oct 20, 2020

What is Meta Tag? | Google SEO Absolute Digital

If you've ever talked to anyone about ranking your website on Google's Search Engine Results Page (SERP) by using Google Search Engine Optimisation (SEO), you've probably heard of these terms like:

  1. Mobile Responsive

  2. UI/UX

  3. Meta-tagging

  4. Domain Authority

  5. Backlinks

These are some of the main factors Google's algorithm takes into account while ranking your website on their page. So, to optimise your website is to improve on these aspects.

What is a Meta Tag?

A meta tag is summary information about the webpage in the HTML of the document.

This information is called "metadata" and it can be read by search engines and web crawlers, but not displayed on the page itself.

Search engines such as Google use metadata from meta tags to understand additional information about the webpage. They can use this information for ranking purposes, to display snippets in search results, and sometimes they can ignore meta tags.

Example of meta tags include the <title> and <description> elements:

Types of Meta Tag

There are 4 types of meta tags, namely:

  • Meta Keywords Attribute - A series of keywords most relevant to the webpage.

  • Title Tag - This is a header that search engines view as the "title" of your page.

  • Meta Description Attribute - A brief description or summary of the webpage.

  • Meta Robots Attribute - An indication to search engine crawlers (robots or "bots") as to what they should do with the page.

3 Tips to Improve Your SEO with Meta Tagging

Meta tagging can help improve your websites Google SEO ranking more than you think! In summary:

  • A Relevant Title Tag alone can improve your search engine rankings on Google SEO.

  • Descriptive tags may encourage users to visit your site. Include CTAs when possible.

  • The meta description may serve as "organic ad text." to increase chances of CTR.

You don't need to be a programmer to implement Meta tags. Just some basic knowledge about HTML and you're all set! Absolute Digital can help you find the most effective keywords for use in your website's meta tags - feel free to drop us an email at hello@absolutedigital.sg or give us a call at +65 8892 1290.


Meta Tagging

Absolute Digital the fastest-growing digital marketing agency in Singapore providing professional services on Google SEO, Google SEM, Facebook Marketing, and Web Design. We are committed to helping our clients grow their businesses online with effective digital marketing campaigns that target the right audiences so they can focus on managing their day-to-day business and plan for expansion.

To find out how you can propel your business with digital marketing you can read these articles, drop us an email at hello@absolutedigital.sg or reach out to us at +65 8892 1290.

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