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What is On-Page SEO? by Certified Digital Marketing Agency, Absolute Digital

Updated: Oct 20, 2020

Absolute Digital What is On-Page SEO?
by Absolute Digital

On-Page SEO refers to optimising your website's content for Google's SERP. Any optimisation that happens within your website including creating quality content and adding relevant keywords to your HTML source code is considered on-page SEO. As opposed to off-page SEO which refers to creating backlinks and other external signals which happens outside of your website, on-page SEO is the first step you should take when ranking your website on any search engine such as Google.

Getting Started

Before we get started, you need to know that optimising your website organically, otherwise known as SEO, is a long-term strategy in a bid to increase your digital presence. You should also understand the differences between what is White Hat SEO and Black Hat SEO to avoid making amateur mistakes when trying to rank your website on Google.

The first thing you'll have to do is to determine if your website is Google Friendly. Meaning if it is mobile responsive, legible font sizes, has proper site map planning, proper meta tags, and relevant keywords.

To understand more on how these factors can impact your Google ranking, you can read this article on how to build a website in 2020.

Absolute Digital provides a free website analysis to determine your website's vulnerabilities and how to improve your website to rank on page 1 of Google.

Absolute Digital SEO Audit Report

This SEO Audit Report will help you understand how best you can improve your website based on the factors which Google takes into account when ranking listings on their SERP. For instance, the frequency in which a relevant keyword is appearing on your website is a major factor when ranking your website on page 1 of Google.

Usability takes into consideration the mobile responsiveness of your websites such as the ability to adapt your website display into a mobile phone or tablet-sized screen for the end-user. To understand the full SEO Audit Report, you may wish to drop us an email at and get a complimentary website analysis for your website today!

Proper keyword research should be conducted to determine if your choice of keywords you decide to rank on Google for is high or low in demand. Google Trends is a great way to get started on determining how much search volume are your keywords getting on Google before deciding to optimise your website.

Once you have done the basic research, it's time to start optimising your website with on-page SEO.

On-Page SEO Optimisation

On-page SEO consists of these factors in which you may optimise for ranking your website on page 1 of Google's SERP. Here are the main factors:

1. Creating Value-Added Content

2. Proper Sitemap Planning

3. Website Security

4. Website Loading Speed

1. Creating Value-Added Content

Creating content on your website might sound like a simple task. However, Google will go through these content to determine the relevancy of your content to the keywords you want to rank for within Google. As such, you should aim to create content that is not only relevant, original, but also value-adding to the end-user experience.

This means that the content on your website should provide solutions to searched queries on Google so there is a higher chance Google will pick up your website in their SERP. This includes linking to credible sources such as reliable news websites, or government websites to increase your Domain Authority (DA) by showing Google that your information source is indeed credible.

The type of information you use on your website should also be current and updated as Google takes into account the validity of your content as well. Outdated and old contents are unlikely to rank on page 1 of Google's SERP.

2. Sitemap Planning

Proper sitemap planning tells Google's algorithm where to search for the content. This greatly influences the user experience of your website so Google, of course, will also take this into consideration when ranking your website. The easier it is for someone to search for their content, the better your sitemap planning is.

This also includes naming each sub-page within your website correctly and categorising your website's information well. A good sitemap planning will show the user where to find what information, reducing the time spent lost in your website and directing them to where they want to do.

A typical sitemap would be something like this: Home, About Us, Our Services, Contact Us.

3. Website Security

Website security is also another factor that determines the credibility of your website. Other than providing value-added content, Google wants to make sure that your website will not compromise its users leading to unpleasant user experience. Google tries to match credible websites with relevant content to its user's searches and a way to get listing on page 1 of Google is by having a strong and secure website.

This includes having secured hosting or SSL, to establish that your connection with your web server is encrypted and secure. This is one of the basic ways to ensure your users (and their information) are protected when surfing on your website. This is also particularly important for E-commerce websites with payment gateways that store customer's personal information.

To look out for SSL equipped websites, simply look for 'https://' before the website address instead of 'http://'.

4. Website Loading Speed

Contributing to the end-user experience is the speed of which your website loads. As a business owner or website administrator, you can 'lighten' your website by making sure it does not contain too many media (photos and videos) and optimise your web pages to properly load the relevant page(s) when needed. Examples of these include E-commerce stores where if you were to load the entire website containing all the products, it would take a long time. However, if you were to programme your website in such a way that it only loads a particular category or product, it could significantly reduce page loading speeds.

A survey conducted showed that 40% of customers will leave your website if it takes more than 3 seconds to load.

An average of 10 seconds (or 27 seconds for mobile), is the benchmark for website loading speed in 2020. So this means that there is still room for improvement with this aspect of creating a better user experience for your viewers.

If you'd like to know more about how you can optimise your website on Google SEO, you can talk to one of our digital marketing experts at +65 8892 1290 or email for more information. Alternatively, you may wish to read these articles to learn more about digital marketing and how to improve your website.

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