What is SERP? by Best Digital Marketing Agency, Absolute Digital
Updated: Oct 20, 2020
SERP refers to Search Engine Results Page. This is a commonly used term with digital marketing professionals who provide Google SEO, Google SEM, and any digital marketing services to help businesses rank online.
SERPs belong to any online search engines such as Google, Yahoo, and Bing. For this article, we will be using Google's SERP as reference. A typical SERP on Google will look something like this:
For a complete breakdown of Google's SERP layout, you can read more on Google SEO, Google SEM, and Google My Business articles here. As seen from the illustration above, the top listings on Google are reserved for paid ads, also known as Search Engine Marketing (SEM). Below that, you will usually find organic listings of the top 10 most relevant websites according to the keywords you searched for, also known as Search Engine Optimisation (SEO). To the right, you will find business profiles linked to Google Maps and Google Reviews, also known as Google My Business listings.
Most people click organic results on the first page of the SERPs and rarely visit page two. This is why everyone wants to rank on the first page of Google. If you’re on page two or beyond, you’re practically invisible.
On the other hand, this image shows that almost half of all searches result in no clicks at all:
Photo Credit: Ahrefs
And the remaining bulk of clicks (about 45%) goes to organic clicks. Although paid ads like SEM are at the top, most people will prefer to click on organic results such as Google's SEO. This is because these listings are portrayed to be more credible and relevant.
Google's SERP layout is quite standard. However, they do update their search algorithms very often. The most recent Google updates were in January 2020 and May 2020. Google did a core update which it has announced just a few weeks before. This means that if your website is already ranked on page 1 of Google, you would have to analyse these new updates as soon as you can to stay relevant and stay on page 1. Failing to do so might result in other websites overtaking yours on page 1 of Google if they adapt faster than you.
This is also why it is so important to work with a digital marketing agency so that they can inform you of these updates and you can focus on growing your business. Google rolls out these updates once every few months. If your website is still currently optimising for Google's SERP, it is even more crucial to stay current with new Google updates so you have a higher chance of ranking on page 1 sooner.
If you are a business that wants to market yourself online, either on Social media or Google, it is important to understand these basic terms. If you would like to learn more digital marketing terms, you can click here.
If you would like to reach out to us to find out more on the latest news on digital marketing, or Google ranking optimisation, you can email us at firstname.lastname@example.org or call us at +65 8892 1290.