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What is UI/UX Design? by Top Digital Marketing Agency, Absolute Digital

Updated: Oct 20, 2020

by Absolute Digital

User Interface and User Experience (UI/UX) design is front-end design of a website in which users interact with. This includes things like aesthetic web design, usability on devices, ease of navigation, graphics, and many more. While UI focuses more on the design aspect, UX focuses more on the functionality of that design. Simply put,


Although UI and UX are closely interlinked, UI is not the same as UX. Here are the definitions and difference between the two...

A User Interface designer typically build interfaces in software or computerized devices, focusing on looks or style. Designers aim to create interfaces which users find easy to use and pleasurable. UI design refers to graphical user interfaces and other forms.

While a User Experience designer creates products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function.

These are some examples of the differences in key roles between a UI and UX designer:

A great website design (or really any software design) is the combination of UI/UX designers working well together to produce an aesthetically pleasing, yet functional design. You'd know a UI/UX design is well done when the learning curve to use the mobile app or navigate through the website is small. Apple has done this really well with their introduction of iOS so far and is constantly improving their UI/UX to make it seamless for it's end-user. Which might explain their success over the years, including their loyal customer base.

Why UI and UX are important to the user?

Everyone that interacts with your product will have to experience your UI/UX design. Ironically, the best UI/UX designs are the ones that people don't notice. The easier it is for the end-user to interact with your software, the better your UI/UX design is. Here are some examples of what a UI/UX design is...

While designing the UI/UX, designers will have to put themselves in the users perspective to identify every action they might take from that page to the next. The best UI/UX designers have a good sense of understanding about how the end-user thinks and where they would expect the next interaction (like a button or website inner page) would be.

UI/UX for website Design

Understandably, UI/UX is the core principle in which web designers align themselves with when designing a mobile application or website. No matter how aesthetically pleasing your website is, if it doesn't have proper UI/UX design, it would be difficult to use. This will increase your bounce rate and irritate your website visitors which often leads to distrust in your brand.

UI and UX designers must work hand in hand to achieve the desired overall design for the end-user. When coming up with the wireframes for your design, this is how it might look like:

In Essence

With that said, the importance of UI/UX is often overlooked because truly great UI/UX designs mostly goes noticed.

If you'd like to know more about what makes a UI/UX design stand out or web design tips in general, you can read more helpful articles here or reach out to us at +65 8892 1290 or email us at hello@absolutedigital.sg

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