Why Aren't My Google Ads Working?
There are several reasons why your Google SEM campaign is underperforming, or not working out for your business. More often than not, it is easy to say it's the agency's fault or to blame your customers thinking that they don't search for your services/products online. However, in most cases, you can indeed improve your ad performance and ROI with these simple tips.
Google SEM is the quickest and most effective way you can get listed on Google's SERP. An SEM campaign can be set up relatively quickly if you know what you're doing or is working with a reliable digital marketing agency.
However, it is important to note that an SEM campaign is more expensive to run long-term as compared to an SEO campaign. SEM campaigns require a monthly ad budget to keep your listings on Google live, or in other words so that your prospects can see you when they search for relevant keywords.
SEO campaigns, on the other hand, does not. It requires you to optimise your website according to Google's ranking and increase your visibility organically. This process can take months or even years, depending on how competitive your industry is.
To improve your SEM campaign, all you need to do it apply an online sales funnel to improve your ROI. If you'd like to learn more about how you can get started with your digital marketing campaign or improve your existing campaign, these articles might help!
Here are 3 simple ways to improve your Google SEM / Google AdWords Campaign.
1. Optimise Your Click-Through-Rate (CTR)
To improve your CTR on your Google SEM campaign, you first need to have an effective digital marketing strategy to be applied to your campaign. Remember to set an objective for your campaign and work towards reaching that goal with small adjustments to your digital sales funnel.
As the best digital marketing agency in Singapore, Absolute Digital's success formula is to first understand our client's, then apply the most updated and effective digital marketing strategies to increase ROI.
Another great tip is to learn the basics of your campaign performance report to know what you can improve on, and how to make those changes to improve the results of your digital marketing campaign. Some of the basic digital marketing terms you should know are reach, conversion, impression, and meta-tagging. To learn more about CTR, you can read this.
2. Understanding Your Target Audience
One of the most common mistakes when running a Google SEM campaign is wasting money on the wrong audience. Digital marketing, unlike traditional marketing, allows you to accurately target your audience based on several factors. Some factors include demographics, location, and personal preferences... Platforms like Facebook Marketing even lets you target look-a-like audience.
Using this tool right, you will be able to effectively reduce your marketing costs to a fraction, and increase your ROI because those who view your ads have a higher chance to convert into your clients.
What worked before, might not work again. However, it is important to learn from other campaigns and pick up effective converting strategies. Even if your website outbids all your competitors and is the 1st listing on Google page 1, you still need a strong ad creative to convince the viewer to click on your ad.
Having a strong ad creatives means that you need to include your Unique Selling Point (USP), and a strong Call-To-Action (CTA), preferably with a time limit, all within the 180 characters limit for a Google SEM ad.
3. Have A Long-Term Strategy
Although an SEM campaign can be set up almost immediately, to optimise and run a successful Ad Campaign, you need some patience. Online ads are getting more competitive each day that's why to stand out from the rest, you need to apply an effective digital presence strategy.
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