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Why Is Social Media Marketing Important For Your Business | Absolute Digital | Google SEO Agency 🏆


by Absolute Digital

The definition of a business is an occupation or trade and the purchase and sale of products or services to make a profit.



A good business, however, is one that you believe your products or services is superior to your competitors and genuinely helps your customers either solve a problem or increase their happiness (e.g. A car solves the problem of transportation and a toy car makes its customers happy by playing with it) Some will do both like a good meal.



In the past, traditional businesses will rely on location to direct human traffic into their store as well as word of mouth referrals. While the latter is still a strong indicator of your quality of products and services, in 2020, that's not enough. As a business owner, you need to use all the available tools at your hand in order to attract potential clients whom you can convert into new sales.



And that's digital marketing.



What is Digital Marketing?


Digital marketing encompasses all marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, online ads, and other websites to attract and connect with current and potential clients. Comparing to traditional marketing, digital marketing has far more possibilities for brands to reach customers, including email, video, social media, and search engines. These factors, combined with the fact that you can accurately target the most potential customers, will bring down your average cost per lead and increase your campaign ROI.



To understand what makes a digital marketing campaign effective, you can read this free digital marketing guides written by experts to help you breakdown the complicated terminologies used by agencies and help you achieve a better performing digital marketing campaign.



Part of having a strong digital presence is having a good social media following. Not just in the number of followers, likes, and comments, but a strong social media presence with genuine customers who want to hear from your brand and see the latest updates.



Why Social Media Marketing Is Important?


In 2020, it is clear that your business needs a social media presence. It doesn’t matter if you run a small local shop or a big corporation. Social media is an essential piece of your marketing strategy.



Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, the users and engagement on major platforms just keep increasing.



What you might not know is that you’re ready to get your company’s social media off the ground right now. Social media provides immense potential for businesses because consumers habitually log on to it daily and are exposed to companies. It also presents huge challenges for businesses, however, because it’s an ever-changing space that is extremely noisy and crowded.



Here are some important facts:


1. 52% of social media marketers believe social media positively influences their company’s revenue and sales.


2. Nearly 80% of companies share mostly original content on social media.


3. The five most valuable social media platforms:


And if you'd like to find out more benefits of social media marketing for businesses, you can check out these articles here.




We sincerely hope you find these articles valuable to your business and if it has helped you in understanding how businesses marketing their brand online, please let us know in the comment section and leave us a like below. If you'd like to find read more articles just like this, you can check out our free resources page here.



Thank you for your time we really hope you've enjoyed this article. To contact a top digital marketing expert, you may reach out to us at hello@absolutedigital.sg or +65 8829 1290.















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