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Why work with a digital marketing freelancer? by Top Digital Marketing Agency, Absolute Digital

Updated: Oct 20


by Absolute Digital

There are many articles written to convince you to work with a digital marketing agency. However, some companies still choose to work with freelancers, presumably due to the difference in costs. Before you decide on which, let us point out what are the potential areas of concerns or benefits in which you and your company should consider before engaging a digital marketing professional.



What is Digital Marketing Freelancer?


A Digital Marketing Freelancer is basically an individual with the skillset to create, manage, and strategise a digital marketing campaign for the purpose of promoting a message for a business or individual online. This freelancer should be familiar with platforms such as Facebook Marketing, Google SEO, Google Ads, Google GDN, Instagram Business, or at least specialized in one or 2 of these.



A company may engage this freelancer to achieve their digital marketing goals or to simply manage their business's digital presence. Tasks given to the digital marketing freelancer can be flexible in the sense that so long as both parties agree with the job scope and costs, this said freelancer will be able to perform his/her tasks outside of the company's office, in some cases, even within the comfort of their own homes.



Freelancers tend to be cheaper to hire as compared to a full-scale digital marketing agency. This is not to say that their skillset is inferior as compared, but it means that the freelancer will have limited capacity when compared to a team of professional digital marketing experts working for an agency.



There's only so much a person can do, no matter how smart.


"An individual can go faster, but a team can go further." - This quote applies to this comparison as well. Depending on your marketing objectives, if you need to reach your target audience within a short period of time in multiple platforms, it is advisable to work with a professional digital marketing agency to tap on their extra resources as well as expertise.



However, if you're just starting out with a new company, then it's more important to get on board the digital marketing bandwagon before you become the next Nokia. Thus, keeping cash flow in mind, it's better to work with a digital marketing freelancer to establish some digital presence, one campaign at a time and grows organically, than to have zero online presence at all.



To summarise, here are the pros and cons you should consider when hiring a digital marketing freelancer:


Pros

  1. Relatively inexpensive

  2. More flexible job scopes

Cons

  1. Lesser capacity

  2. More difficult to determine their reliability

  3. Little to no track record

  4. Slower response time


What is Digital Marketing Agency?


A Digital Marketing Agency is a company that provides services such as Google SEO, Google Ads, Google GDN, Social Media Marketing, and Web Design. These agencies should have the expertise, a proven track record, and in some cases awards in their fields to show their dominance in their industry. A professional digital marketing agency should have a team of skilled workforce, professional in their own areas such as ad copywriting, Google SEO expert, Google Adwords expert, Facebook Marketing expert, project manager, graphic designer, and other roles to aid their clients in creating a holistic digital marketing campaign.



The misconception that working with a digital marketing agency is expensive does not apply to all agencies, but rather a few 'premium' agencies who can charge their client insane amount to run their digital campaigns. Most digital marketing agencies actually charge a reasonable price, depending on your ad budget. For instance, about 20% of your ad budget goes to the digital marketing agencies which handle the management of your campaigns so you can focus on growing your business.



Should you run a digital marketing campaign at $1,000 monthly budget, you're only paying $200/month to the professional digital marketing agency, tapping on their recourses as well as expertise. That is a bargain if you compare to hiring an inexperienced intern or freelancer who is still trying to "figure out" what works and what does, at the expense of your brand's repetition.



Before you decide on whether to hire a digital marketing agency or a freelancer, make sure you go through this checklist of pros and cons:


Pros

  1. Larger capacity

  2. More value

  3. Proven strategy

  4. Reliable

Cons

  1. More expensive

  2. Hard to compare between all agencies



Which is better?


Whether or not you choose a digital marketing freelancer or agency, it would depend greatly on your position as a company, as well as the number of resources you need to execute your digital marketing strategy for it to be effective in achieving your goals.



While there are pros and cons to each, we would generally recommend hiring a digital marketing agency because it is a lot more reliable with a proven track record and more experience than any freelancers. However, in some exceptions, there are freelancers who are masters at their craft, even surpassing some agencies. In this case, if you know a freelancer with pristine work and an excellent digital marketing strategy, why not?



All in all, you just have to understand the risks involved, benefits, and downsides of engaging each of these professional service providers and you'll be set in embarking on your digital marketing journey. Do keep in mind it is also good to seek any third party advise should you encounter something which you are not confident with when speaking with your digital marketing partner.




If you'd like to find out more about digital marketing, you may read these helpful articles here, or reach out to Absolute Digital at +65 8892 1290 or drop us an email at hello@absolutedigital.sg for more information.






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