2023 Google Algorithm Updates
2023 is shaping up to be a tumultuous year for Google algorithm updates as the search engine continues to roll out multiple changes that affect sites that are unprepared to weather the storm.
This can be monitored using MozCast, a temperature-based measurement that reflects day-to-day changes in search rankings. On an uneventful day, the average temperature is 70°F. One example of algorithm-based search fluctuation in 2023 is that on March 15th, Google acknowledged a Core Update that spanned 13 days. During this period, MozCast temperatures reached a peak of 108.7°F, with six days recording a temperature above 100°F.
October 2023 Broad Core update
The October 2023 Core Update was released on October 5, 2023. This broad core update rollout was completed on October 19, 2023.
As with other core algorithm updates, they are designed to improve the systems that assess content overall.
October 2023 Spam Update
On October 4, 2023, Google released its October 2023 spam update that is targeted to improve its spam detection system and improve its coverage in many languages including Turkish, Vietnamese, Indonesian, Hindi, Chinese, and others.
The rollout of this spam algorithm update is expected to take approximately 2-3 weeks to complete.
September 2023 Helpful Content Update
On September 14, 2023, Google released the September helpful content update. This algorithm update focused on improving their classifier to identify helpful content. The last helpful content update was in December of 2022.
The rollout of this helpful content update was completed on September 28, 2023.
Google has provided some questions that you can use to self-assess your site if it was impacted by this algorithm update.
Why It's Important To Keep Up To Date With Google's Updates
Staying informed about the latest Google SEO algorithm updates is crucial for maintaining and improving your website's rankings. Google continually refines its search algorithms to provide users with the most relevant and high-quality search results.
1. Core Web Vitals
Google's focus on user experience remains steadfast. In 2023, Core Web Vitals are critical. These include metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). Sites that provide a smoother, more interactive user experience will be rewarded with higher rankings.
2. Page Experience Signals
In addition to Core Web Vitals, Google continues to emphasize Page Experience Signals, including mobile-friendliness, safe browsing, HTTPS security, and intrusive interstitial guidelines. Sites that meet these criteria will gain an edge in the rankings.
3. User Intent and BERT
Google's BERT algorithm update, which focuses on understanding natural language and user intent, has evolved. In 2023, it plays a more prominent role in search results. Content that aligns with user intent and delivers valuable answers will perform better.
4. Quality Content
High-quality, relevant content remains a key ranking factor. Google's algorithms are becoming increasingly adept at recognizing content quality and relevance. Websites that consistently produce authoritative content will see improved rankings.
5. Schema Markup
Structured data and schema markup play a significant role in 2023. By providing search engines with clear information about your content, you enhance the likelihood of rich snippets and enhanced search results.
Navigating SEO Success in 2023
Staying updated on Google's SEO algorithm updates is pivotal for maintaining and improving your website's search rankings. In the competitive digital landscape of 2023, staying informed and adapting your SEO strategy is crucial. Absolute Digital, your trusted SEO agency in Singapore, is committed to helping you navigate these changes and achieve remarkable success.
Ready to adapt to the latest Google SEO algorithm updates in 2023? Connect with Absolute Digital today, and let's embark on a journey to elevate your website's search rankings.