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Google SEO Essential Glossary

Updated: Dec 13, 2023

Embarking on the SEO journey can feel like navigating uncharted waters, especially with the ever-evolving landscape of Google algorithms and digital marketing strategies. This comprehensive Google SEO glossary by Absolute Digital, your premier digital marketing agency in Singapore, serves as your compass.

Let's demystify the terminology and guide you through the intricacies of SEO.

1. Search Engine Optimization (SEO):

SEO is the practice of optimizing your website to enhance its visibility on search engine results pages (SERPs). This involves strategies to improve rankings organically, driving more traffic to your site.

2. SERP (Search Engine Results Page):

SERP refers to the page displayed by search engines in response to a user's query. It includes a list of results relevant to the search terms.

3. Keywords:

Keywords are specific words or phrases that users enter into search engines. Incorporating relevant keywords into your content helps search engines understand your site's relevance to user queries.

4. On-Page SEO:

On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic. This includes optimizing content, meta tags, and HTML source code.

5. Off-Page SEO:

Off-page SEO focuses on activities outside your website to improve its visibility. This includes link building, social media marketing, and influencer collaborations.

6. Google Algorithm:

Google algorithms are complex systems that determine how search results are displayed. Algorithms consider various factors to provide users with the most relevant and high-quality content.

7. Crawling:

Crawling is the process by which search engine bots systematically browse the web, analyzing and indexing content. Googlebot, Google's web crawling bot, is a key player in this process.

8. Indexing:

Indexing involves storing and organizing crawled web pages in a database. When a user searches for a query, the search engine retrieves relevant information from its index.

9. PageRank:

PageRank is an algorithm used by Google to rank web pages in its search engine results. It assigns a numerical value to each page, indicating its importance.

10. Backlinks:

Backlinks are links from external websites to your site. Quality backlinks are crucial for SEO as they indicate your site's authority and credibility.

11. Anchor Text:

Anchor text is the clickable text in a hyperlink. Optimizing anchor text with relevant keywords helps search engines understand the context of the linked page.

12. Meta Tags:

Meta tags, including meta titles and meta descriptions, provide information about a webpage. They play a crucial role in on-page SEO by influencing click-through rates.

13. Alt Text:

Alt text is descriptive text added to an image tag. It helps search engines understand the content of images, contributing to better accessibility and SEO.

14. Google My Business (GMB):

GMB is a free tool by Google that allows businesses to manage their online presence, including business information, reviews, and map listings.

15. Mobile Optimization:

With an increasing number of users accessing the internet via mobile devices, mobile optimization ensures that your website is well-designed and functional on smartphones and tablets.

16. Local SEO:

Local SEO focuses on optimizing your online presence for local searches. This includes optimizing your Google My Business listing and obtaining local citations.

17. Long-Tail Keywords:

Long-tail keywords are specific and usually longer phrases that target a niche audience. They often have lower search volumes but higher conversion rates.

18. Bounce Rate:

Bounce rate is the percentage of visitors who navigate away from a site after viewing only one page. A high bounce rate may indicate issues with site content or user experience.

19. Schema Markup:

Schema markup is code added to a website to provide more information to search engines. It enhances the way search results are displayed, providing richer snippets.

20. RankBrain:

RankBrain is a machine learning algorithm used by Google to help process search results and provide more relevant and accurate results.


As you set sail on the vast SEO seas, understanding these terms is your compass. At Absolute Digital, we navigate the complexities of Google SEO to chart a course for your digital success. Trust Singapore's leading digital marketing agency to optimize your online presence.

Let's embark on this SEO journey together — where every term leads to triumph. Choose Absolute Digital for SEO that speaks the language of Google's algorithms.


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